Blog
Notes from the build.
What we're learning about performance, AI, SEO and shipping software that has to earn its keep.
AI & Product
Where AI actually belongs in a marketing site
Three patterns that lift conversion, and four that just burn tokens.
6 min · Aug 2026
Performance
The 0.9-second rule
What we cut, cache and defer to keep every build under a second.
8 min · Jul 2026
SEO
Technical SEO for people who ship weekly
A release checklist that protects rankings without slowing the team down.
5 min · Jun 2026
Engineering
Choosing a stack you won't resent in two years
The four questions we ask before a single dependency gets installed.
7 min · May 2026
Digital growth
Your homepage is not a brochure
How to structure a page around the decision a buyer is actually making.
6 min · Apr 2026
Process
What a good discovery week looks like
Five days that decide whether the next eight weeks go well.
4 min · Mar 2026
Let's build
Have an idea worth building?
Let's turn it into a digital experience that performs.